01
A text
On the schedule you set — the morning of pickup, a couple of checks a day in transit, one at delivery — the driver gets a short text with a link. One tap, the phone asks for location once, done. No app, no account, no download.
Ping · load tracking
Know where every load is by 8 a.m. Without making a call.
Ping texts the driver a one-tap location link. If the text goes unanswered, Ping calls. If nobody picks up, one person hears about it — once, with everything Ping already knows. Nothing for the driver to install, and every answer becomes a status your shipper can see.
25 loads free · no card · no app for the driver
Tuesday 7:02 am · 14 loads2 need you
- 884207Unreachable
Laredo, TX → Memphis, TN
Text 6:30, call 7:01, retry 7:21 — nothing. Last seen San Antonio, TX 9:40 pm.
- 884212At risk
Joliet, IL → Columbus, OH
Indianapolis, IN 6:41 am · ETA 1:20 pm · window closes 2:00 pm.
- 884201On track
Elizabeth, NJ → Dallas, TX
Little Rock, AR 6:38 am · loaded · ETA 2:40 pm. “Probably two, two-thirty.” — from the call
- + 11 on track, folded away
Demo · 2:09
Watch a day of loads tracked without a check call from you.
A load added with the driver's cell, the one-tap page the driver sees, the check text and the call when he goes quiet, the exception list, and the shipper's tracking link.
A fictional day of loads; the check call is reenacted. Captions on, so it plays with the sound off. Read the transcript
Try it on your own phone
Ping yourself.
Sixty seconds, no account.
Put in your mobile number and you get the text a driver gets, for a sample load from Elizabeth, NJ to Dallas, TX. Tap the link, share where you are, and watch the status land here. Then let Ping call you, and play the driver.
Marrowdale Logistics · load 884201 · Elizabeth, NJ → Dallas, TXSample
-
Text sent
Hi, this is Ping for Marrowdale Logistics, load 884201 (Elizabeth NJ → Dallas TX). We'll text you for status instead of calling. Tap to confirm you've got it: ping.logipilot.ai/d/•••• Reply STOP to opt out, HELP for help.
-
Link opened
The page has one big button, three status chips, and a note box. Nothing to install.
-
Location shared
-
The call
When a text goes unanswered, Ping calls: a 45-second check, not a chatbot. Try it — answer as the driver would.
This card is what your dispatcher sees for every load — except they only look at the ones that need them.
How it works
Text first. Call second. A person last — and only once.
Most drivers tap the link. Some need the call. A few need a human. Ping walks that ladder for every load so nobody on your team has to.
02
A call
No tap in thirty minutes? Ping calls the same number, from the number that texted. A 45-second check, not a chatbot: where are you, are you loaded, when will you be at the receiver, anything the broker should know. The answers become a status; the transcript stays on the load.
03
A person, once
Nobody picked up, and nobody picked up the retry? The load goes on your exception list as unreachable — with everything Ping already knows. One person hears about it, once. Ping never nags a dispatcher.
For ops
A list of what needs you. Not a map of everything.
Fourteen loads on the board and eleven are fine. Ping folds those away and shows the three that are not, with the reason, the last known place, and what it already tried.
- An exception list, not a map: only the loads that need someone — unreachable, late, at risk, a problem reported, gone quiet
- A 7 a.m. digest to the team: what needs a human this morning, and a line for each load
- Every answer on a timeline: place, time, stage, ETA against the window, notes, the call transcript
- Add loads one at a time or by CSV; a rate-con forwarding address is next
- Team roles, a brand name and support number drivers see, your own schedule and daily caps
For the shipper
Answer “where’s my truck?” before they ask.
Every load gets a link you can hand to the customer. It shows the latest place and ETA, the milestones, and the POD at the end — and never the driver’s number.
- A live link per load: latest place and time, ETA against the delivery window, the milestones — never the driver’s phone number
- Emails at carrier assigned, picked up, delivered, and once if the load is running late — from your brokerage, via Ping
- The signed POD photo at delivery, on the same page
Consent and quiet hours
Drivers get texts they agreed to, when they’re awake.
Texting drivers is a compliance question before it is a product question. Ping was built around the rules US carriers and the TCPA actually apply, and it shows its work.
- A consent clause for your rate confirmation, one line; you confirm it once per carrier and Ping records who, when, which version
- Every text names the sender and how to stop; STOP and HELP are honored in seconds, per number, across your whole workspace
- Nothing between 9 pm and 6 am the driver’s local time
- At most 4 texts and 2 automatic calls per load per day; a driver who says “don’t call me” is never called again
- Numbers registered under 10DLC, the US carriers’ scheme for business texting
Pricing
25 loads free. Then a dollar a load.
Start with an email address, no card. Track your first loads for nothing and see the answer rate on your own carriers before you decide anything.
Free
25 loads / workspace
- The whole product: texts, calls, exception list, digests, shipper links, POD
- Your whole team, free
- A load counts when its first text goes out
After that
$1 / load
- Unlimited texts on the load
- Up to 2 AI check calls per load per day
- Team seats free, no minimum, no subscription
Billing is not switched on yet. When your 25 are used, Ping emails you and we open more loads by hand while we settle what this should cost. Write to us if you track more than a hundred a week.
FAQ
What dispatchers ask first.
What is Ping?
Ping is load tracking for freight brokers that needs nothing from the driver but a phone that can receive a text. It texts a one-tap location link on a schedule, places a short AI check call when a text goes unanswered, and tells one person only when both failed. Every answer becomes a status on the load, on an exception list for ops and on a link for the shipper.
Does the driver have to install anything?
No. The text carries a link to a plain web page with one big button. The phone asks for location once, the way any website would. There is no app, no account, no download, and nobody tracks the driver after that tap.
What if the driver ignores the text?
Ping calls, from the same number that texted, and runs a 45-second check: where are you, are you loaded, when will you be at the receiver, anything for the broker. If nobody picks up, one retry in twenty minutes; if that fails too, the load goes on your exception list as unreachable and a person takes it. Ping stops there — at most 4 texts and 2 automatic calls per load per day.
Is it legal to text and call drivers like this?
With consent, yes. Ping gives you a one-line clause for your rate confirmation; you confirm once per carrier and Ping records who, when, and which version. Every message identifies the sender and how to opt out, STOP and HELP are honored immediately, quiet hours are enforced in the driver’s time zone, and the sending numbers are registered under 10DLC.
What does the shipper see?
A link per load with the latest place and time, the ETA against the delivery window, and the milestones — plus optional emails at assignment, pickup, delivery, and once if the load runs late. They never see the driver’s phone number, and the link dies with the load.
What does it cost?
The first 25 loads are free with no card. After that the price will be $1 per load, with unlimited texts and up to 2 AI calls per load per day, and team seats free. Until billing opens, reply to the email Ping sends when the allowance runs out and we open more.
Does it work with my TMS?
Today you add loads in a form or import a CSV with the same columns; the exception list and every event export the same way. Forwarding rate confirmations to a workspace address is next, read by LogiPilot Docs. If you need a direct integration, that is what our custom builds are for.
What about Spanish-speaking drivers?
Texts go out in Spanish when you mark a carrier that way. The check call is English-only for now.
Where does the data live?
In US cloud regions, encrypted in transit and at rest. Locations, transcripts, and POD photos belong to your workspace and go when a load is deleted. A driver’s number is only ever used for the loads you assign it to. The demo above deletes your number after 24 hours.
Sixty seconds
Ping yourself first.
The text a driver gets, on your own phone, and the call if you want it. No account until you track a real load.